MARKETING TOOLKIT

Prepare for a Successful Market

Prepare for Market and drive buyers, brand awareness and foot traffic to your booth or showroom with these helpful tools.

Marketing Tools

Press / Media Opportunities

Las Vegas Market Branding & Imagery

MARKETING TOOLS

Digital Showroom

The Exhibitor Portal is your online resource to manage your Digital Showroom, add lines and products, register your staff, modify contact information, access important documents like your Exhibitor Services Manual, and much more.

If you don’t have a Digital Showroom yet, now is the time to create one. It’s a free and easy way to connect with buyers at home, at Market, and on the go. Showcase your logo, lines, product photos, digital catalogs and social media.

If you’ve already created a Digital Showroom, you’re on the right track. Be sure to update frequently with new lines, photos, or changes in your contact information for buyers attending Markets.

For more information, visit our Exhibitor Portal Guide.

Questions? Contact our Exhibitor Portal Support Team at exhibitorportalsupport@andmore.com.

Submit Your Product Photos & Descriptions

Submit your product photos for consideration in our Market Snapshot program - a weekly showcase of products on our website and social media. Photos submitted will also be considered for other marketing opportunities including Trade Publication Ads, Email Campaigns, Onsite Signage and more.

Submit Your Photos Here

Social Media

Follow us on social and use the tags below to increase your visibility for users searching the hashtag before, during, and after each market.

Facebook.com/lvmarket | #LVMKT

@lasvegasmarket | #LVMKT

Using #LVMKT will consolidate posts into one stream and increase your visibility for users searching the hashtag before, during, and after each market.

PRESS / MEDIA OPPORTUNITIES

Connect with media outlets, showcase your products and build your business with the following opportunities.

Editorial Opportunities

The Las Vegas Market PR team works hard to secure market previews in key industry trade publications. Share your new product images and descriptions for consideration to be featured in these previews. Participation is FREE and all product selections will be made by the editors. Click here for a list of opportunities that best match your business.

Registered Media List

Request a list of registered media list and reach out to relevant editors who want to hear about your company and products and arrange to meet at market. Contact salee@andmore.com to request the list.

Press Kits

Exhibitor Press Kits will be displayed in the media center and available for attending press. For added visibility with the press, bring 15-20 kits inclusive of your booth number, at-Market contact and any other newsworthy information about your company and your products.

Press Kits can also be dropped off in person starting Saturday, July 27, in C134.

Mailing Address:

ATTN: Press Kits, Renee Bennett

ANDMORE

475 S. Grand Central Pkwy, Ste. 1615

Las Vegas, NV 89106

Contact our Public Relations team with questions.

SUBMIT SHOW SPECIALS

Offering Las Vegas Market exclusive Show Specials can help drive traffic to your showroom or booth and attract new customers. Login to your Exhibitor Portal to submit your show special. Submit no later than July 12 to be included in the printed handout.

Submit Show Specials

LAS VEGAS MARKET BRANDING

Feature the Las Vegas Market logo and click-through URL on your website and emails to promote your presence at Market. Click each logo to download.

CO-PROMOTIONAL GRAPHICS

Make your presence known and encourage buyers to visit you during Market by adding banner ads to your website, posting on social media, and sending out eblasts to your database. Download the sizes and graphics you need below.

LAS VEGAS MARKET IMAGERY

Download these images and give your customers an insider perspective on what’s happening at Market.

ANDMORE MARKETING FOR LAS VEGAS MARKET

ANDMORE is committed to the growth of Las Vegas Market and providing showrooms and exhibitors with unrivaled access to unique buyers. We are constantly working to enhance the value of your investment and maximize exposure and sales potential. Each year, ANDMORE commits millions of dollars to new programs and the development of existing programs and outreach designed to drive tens of thousands of qualified buyers to Las Vegas Market.

Advertising

Advertisements in more than 30 industry trade publications
Advertisements and partnerships with select shelter publications
Advertisements in our house publications including Market Preview Guide, Buyer’s Guide and more to promote key categories and destinations at market

Direct Mail & Email

Targeted direct mail program to Buyers
Robust and targeted email campaigns year-round to buyers highlighting news, hotel & travel information, new product, tenants and exhibitors, market seminars and destinations
2 million total emails sent each cycle

Social Media & Online Content

Comprehensive organic and paid social media campaign across multiple platforms
Instagram takeover program with tastemakers and trendsetters featuring products found at market
Regular blog posts featuring a variety of products & trends across furniture, home décor and gift categories

Website/Digital Tools

New web site launch
Year-round Product Gallery tool for buyers
Comprehensive Exhibitor Directory for buyers to discover new products and vendors
Extensive search engine marketing campaign
Our new @Market app allows buyers to connect with exhibitors before, during and after Market, enhancing the at-Market experience

Public Relations

30+ press releases issued each Market
Editorial coverage in top trade publications
Editorial coverage in key shelter publications
Media Center at market hosts editors and distributes your press kits

Seminars & Events

20+ educational seminars
CEU-accredited programming
Complimentary food & beverage
Daily entertainment
Networking events

Signature Programs

Market Snapshot: A weekly feature of product introductions, bestsellers and notable lines and collections from exhibitors. It’s a virtual catalog of resources showcased on lasvegasmarket.com and our social media channels. Submit your product images to be considered.
Trend Program to showcase exhibitor products to buyers
Ahead of the Curve in partnership with LUXE Magazine features top designers view of market and highlights products from across categories
ANDYZ Design Awards in partnership with ASID Western chapters celebrates the best in Interior Design projects
Design Icon Award recognizes distinguished industry members. Our 2022 Design Icon program honored legendary designer Kathryn Ireland.

Retail Relations

Personal telemarketing outreach to key buyers
More than 50,000 buyers called each market
Incentive programs offered to top buyers

Onsite Branding

Floor plans, product locator maps and directional signage throughout campus
Juried product displays featuring key areas at market

CONTACT US ABOUT MARKETING

Renee Loper-Boyd | Vice President of Marketing
rloper-boyd@andmore.com | 1.336.888.3795

Julia Locklear | Senior Marketing Manager
jlocklear@andmore.com | 1.336.821.1546