World Market Center Plans Half Million Dollar Cash Give-Away

50 Market Attendees to Leave Las Vegas Fashionably Rich and One Lucky Buyer to Win the Jackpot!

The odds are better than ever in Las Vegas this January for what will be a truly winning market, as World Market Center announced today plans to give away a total of $500,000 in cash to qualified buyers attending Las Vegas Market, January 28 – February 1, 2008.

Dubbed The Fashion 500 Runway Rewards, the promotional event will include 10 daily winners who will win $5,000 each and will be selected randomly each day of market. On Wednesday, January 30, the grand prize will be drawn in which one lucky buyer will return home with a grand prize of $250,000. Robin Leach, celebrity host to the rich and famous and Las Vegas resident, will be on hand to host the festivities and to aptly announce the grand prize winner.

“Each market, we raise the bar in terms of delivering exciting events and out-of-the-box marketing that creates buzz and energy. As we head into 2008, in advance of the landmark Grand Opening of Building C in July, we felt there was no better time to stimulate retailers with an unprecedented promotion that will help fuel excitement for our Winter Market and positively affect the lives of 50 buyers,” said Dana Andrew, vice president of marketing and public relations. “It is a compelling demonstration of World Market Center’s commitment to our tenants and shows that we will do everything it takes to enhance the experience for buyers and exhibitors in Las Vegas.”

Andrew says all indications are already pointing to what will be a strong, well-attended Winter Market and that this cash promotion will “turn up the heat” on attendance and the robust offering that can be found in Las Vegas.

“Pre-registration among retailers for January Market is tracking higher than average, when compared to this period during past markets. Pre-registration is also significantly higher among international buyers,” added Andrew. “Las Vegas Market sets the stage for the industry’s first major event of the year and has proven itself as strong market for retail attendance and buying.”

Andrew added the January market promises to inspire retailers with an array of new product introductions from nearly 1,300 exhibiting companies, cutting edge trend pavilions, educational opportunities, and electrifying special events all week long.

To become eligible to win one of 50 - $5,000 Daily Prizes, or the Grand Prize of $250,000, participants must first register to attend January’s Las Vegas Market (www.lasvegasmarket.com) and then attend. Registered buyers and designers who attend the January 2008 Las Vegas Market are automatically entered into the drawing upon their badge being scanned via the RFID badge scanning portals, which exist at the entry points of World Market Center and the MGM Grand Exhibition Hall.

Winners will be drawn and announced during the scheduled January 2008 Las Vegas Market events including the Viva Las Vegas Rep Appreciation Party on Sunday night, January 27 (drawing on Sunday open to Reps only); the Vegas Runway: Market Kick off Party on Monday, January 28; the Classic Hollywood Soiree at MGM Grand on Tuesday, January 29; Party on the Floors: Las Vegas Market Happy Hour on Wednesday, January 30 and the Delectable Desserts event on Thursday, January 31. Winners will be drawn and announced before 7 p.m. at each of these events.

The $5,000 Daily Prize winners will be announced Sunday through Thursday and need not be present at the drawing to win. The winner of the Grand Prize drawing for $250,000 must attend Winter Las Vegas Market and must be present at the time of the drawing on Wednesday evening in order to win. Entrants are eligible to only win one Sweepstakes prize, however. Semi-finalists for the grand prize drawing will be announced on Wednesday morning. A certified accounting firm will be on hand to verify methodology and results of each drawing.