(LAS VEGAS) – July 30, 2007 – Where else to find the sights and sounds of Italy than at the Sands Expo in Las Vegas, adjoining the Venetian Hotel? The chicest of Italian furniture and design will be on display at Sands Expo starting Tuesday, July 31 as part of Las Vegas Market week.
“These are big names in Italy who are stars in Milan and we are very pleased to have them as part of Las Vegas Market,” said Tim Branscome, director of international business development for World Market Center. “Italian design is world-renowned for its creativity and unique sense of style. That so many Italian names have chosen to show in Las Vegas is testament to World Market Center’s growing international reputation.”
Design is back with lots of new products from BBB emmebonacina. Few other worldwide companies have the advantage of having so many Achille Castiglioni’s products in their catalogue. In honor of this extraordinary protagonist of design, the company presents the Tric chair designed by him in 1965 and reworked today in the new transparent plastic version. Tric is one of the most famous folding chairs in the world. Designed originally in wood, part of a vast collection made up of tables, chairs, and bookshelves, Tric has been chosen as the icon of BBB emmebonacina for 2007.
All the company’s new products including sofas, chairs, tables, bookshelves, and headboards bear the signature of design greats like Dror Benshetrit, Giandomenico Belotti, Lorenzo Damiani, Alessandro Bosco, Massimo Colombo, Carlo Forcolini, Maurizio Galante, Franco Poli, Ilaria Prato, Bruno Rainaldi and Marcello Ziliani.
An entire collection of magically transformed products by the hottest designer of the moment, Dror Benshetrit, an Israeli who lives in New York, will be presented. The dining Folding Table that transforms into a desk, the Folding Sofa that transforms into a bed, the foldable Pick Chair that transforms from 3D to 2D, and the decorative armchair Lily Lace Chair all bear Benshetrit’s signature.
I Nuovi Graniti is an ultra-chic collection by Lorenzo Damiani finished in 7mm thick granite that runs across the entire surface of tables, coffee tables, lamps, TV holders and shelves.
Sintesi will present a wide range of interesting new products focused on the needs of a market that wants a product that is accessible, rich in ideas, technologically advanced and convenient. The comfortable Hipster reclining armchair designed by Hilary Birkbeck; the Bubble armchair by Marcello Siliani which utilizes recycled materials; and contemporary re-interpretations of styles from the past like the small table Period made by the young designer from New York, Brad Ascalon, which recalls the shape of retro style legs but with a stamped sheet copying the shape.
Carlotta Schiavon of Sintesi said: “Sintesi has made talent-scouting its mission and is convinced that contests are the best way to bring together the world of business and the world of young international creativity.” Its international contest,“Contemporary forms of intelligence” for young designers, generated a number of original and inspirational products which will be on display at Las Vegas Market.
Adria Artigianato Srl designs and produces furniture and design accessories in Riccione, Italy. Its Pintdecor range has been created to give a touch of originality to all the places where people live and work. All the items embrace new techniques and materials and are decorated exclusively by hand. Any differences in color and stroke are considered enhancing features making each piece unique; the collection harmonizes with furnishing styles from classic to modern, from ethnic to minimalist.
The new collection includes design panels, dressing tables, lamps, clocks, tables and coffee tables, CD-holders, bookcases and other one-of-a-kind furnishing accessories.
White Orchid Living is driven by its philosophy to create the perfect, yet delicate, marriage of modern design and human emotion, giving birth to living products that are seemingly luxurious yet broadly enticing, without forgetting the two main purposes that furniture serves: comfort and utility. Representing two Italian names – Rattan Wood and Eleganza –White Orchid Gallery presents ‘furniture that makes you feel good.’
Nicole Collins of White Orchid explains: “White Orchid Living’s vision is to provide the perfect match from the best available resources and materials with the most artistic and sensual ideas, designs and decor that will stand the test of time. Our collection includes ultra luxurious dining tables and the finest leather armchairs, sofas, and bedding styles that are a must have.”
Rattan Wood is one of the first companies in the furnishings sector to have recently obtained the Environmental Certification ISO 14000; it is renowned for its constant technological innovation and attention to quality and hand finishing. The Trace Collection in particular brings luxury and harmony to styles which combine classic design with avant-garde finishes including gold and silver leaf.
With a background in furniture retailing in South America, White Orchid Living is a company that understands the consumer and brings a touch of Italy to retailers throughout the U.S.
These are just some of the many Italian designs on show at the Sands Expo during Las Vegas Market. Continuing the taste of Italy, on the evening of July 31, attendees can enjoy a grand opening celebration starting at 5 p.m. The “Viva la Venetian Festival” will transform the Sands venue into a Venetian street scene complete with music, costumed performers and Italian cuisine.
The Las Vegas Market runs today through Friday, August 3 at World Market Center’s Buildings A and B, the Pavilions and Sands Expo.
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Homepage Image: White Orchid Living, featuring Rattan Wood and Eleganza
International