Aireloom/E.S. Kluft & Co. to show at Winter 2008 Market
(LAS VEGAS) – January 11, 2008– The manufacturer of one of America's finest hand-crafted, luxury bedding products, Aireloom/E.S. Kluft & Co., will open a new showroom in World Market Center’s third building in July, 2008.
The Rancho Cucamonga, Calif-based firm also has plans to exhibit in B-0125 during the Winter 2008 Las Vegas Market, said Earl S. Kluft, company president. The company will introduce several new Luxury Latex mattresses, combining hand craftsmanship with all of the natural benefits of the finest latex foam available.
“If you want to be in bedding, you have to be in Las Vegas, which is a true destination,” Kluft said. “Quite simply, Las Vegas is the place to shop for mattresses. As a high-end manufacturer, we are presenting ourselves as the alternative luxury line. We are the luxury company in bedding and the only luxury company you need in today’s fast-changing marketplace.”
The Las Vegas Market showroom will be Kluft’s first stand-alone showroom outside of its corporate headquarters.
Babs Blair, vice president of leasing for World Market Center, said Aireloom is one of the finest luxury bedding makers and one of the nation’s premier hand-made mattress makers.
Aireloom has been recognized by many top retailers, who are stocking Aireloom products in their stores’ luxury collections, including Bloomingdale’s, Macy’s Home Stores, Haynes, Sit ‘N Sleep, Mancini’s Sleep World and Robb & Stuckey, which is introducing Robb & Stuckey by Earl Kluft.
“Retailer buyers today want to raise the bar and they are expanding their collections from three models to as many as 12 models in some stores,” Kluft said, adding that another attraction to Las Vegas is the hospitality segment of the Market. “While we are mainly a manufacturer catering to top-level retailers, we are a good fit for luxury hotels.”
He added, “When the buyers have a chance to compare all the major bedding in the US, we are confident that our product stands alone and people will be able to see the difference. The major incentive for us to open the showroom is that buyers can truly compare all of the brands and see how exceptional our products are, based on our look, feel and hand craftsmanship.”
Kluft added that his firm can deliver the highest profits to the retailer in the category they are planning with their showroom. The showroom will have a luxury look commensurate with the level of products being showcased.
About World Market Center
World Market Center is an integrated home and hospitality contract furnishings showroom and trade complex in Las Vegas. Next summer when Building C opens, World Market Center will stand at more than 5 million square feet of space, exceeding the size of any wholesale merchandise mart in the United States. When fully built, at 12 million square feet in eight buildings, World Market Center will be the largest trade show complex in the world. The $3 billion, state-of-the-art campus will showcase furniture, decorative accessories, lighting, area rugs, home textile and related segments, as well as the Las Vegas Design Center (LVDC), which is open year-round to the trade. World Market Center produces the semi-annual Las Vegas Market, held every January and July, and is the fastest growing home furnishings trade show in the world.
The Winter 2008 Las Vegas Market is scheduled for January 28 to February 1, 2008 at World Market Center’s Buildings A, B and Pavilions and tradeshow at the MGM Grand Hotel. For more information about World Market Center, and to find out about leasing or exhibiting opportunities, visit the website at www.LasVegasMarket.Com or call 888-WMC-SHOW (962-7469).
# # #
International