An International Destination

The world-famous Las Vegas Strip is home to 14 of the 15 largest hotels in the United States. Las Vegas is among the most popular destinations in the world for foreign visitors and is routinely ranked number one for U.S. travelers. More than 35 million visitors travel to Las Vegas annually.

Las Vegas hosts more than 5.6 million convention attendees per year who contribute approx. $6.5 billion to the Las Vegas economy (in non-gaming revenues alone). 35 of the 200 largest U.S. trade shows are held annually in Las Vegas.

The Las Vegas Convention Market

FACT OR FICTION?

FICTION:

Las Vegas convention delegates sneak away from meeting sessions.

FACT: 

Las Vegas trade show delegates spend more time on the show floor.

(Compare 11.8 hrs in Las Vegas vs. 6.1-9.6 hrs in other cities)

FICTION: 

Las Vegas conventions don’t attract “serious” delegates. 

FACT: 

More Las Vegas trade show attendees have the “final say” for buying decisions (47%)

Among surveyed tradeshows….

Attendance increased an average of 21% when their shows ROTATED INTO Las Vegas.

Attendance decreased an average of 8% when their shows ROTATED OUT OF Las Vegas.

 

Source: Exhibit Surveys, Inc.  and Las Vegas Convention and Visitors Authority